Alameda's Donsuemor Debuts New Cookies


Kristan Lawson

Having gained a sweet reputation making the classic French cookies known to the world (thank you, Marcel Proust) as Madeleines, Alameda-based Donsuemor is right this minute launching its version of another Gallic classic: the Sablé.

Also enjoying a rich history in France, and evoking Alameda's own little sunny seashore, these rich buttery circles -- whose name is French for "sandy" -- come in two flavors: Vanilla Bean and Chocolate Cinnamon. The former are made with real Madagascar vanilla beans and olive oil, the latter with Dutch cocoa and semisweet chocolate chips. Both flavors include artisanal sea salt. 

After debuting at the Fancy Food Show in San Francisco last week, these new treats will reach stores next month.

"We are thrilled to add another classic treat to the Donsuemor family of products to kick off our fortieth birthday celebration," said Laure Chatard, Donsuemor's director of sales. 

Founded in Berkeley in 1976 by husband-and-wife team Don and Susie Morris, the company now produces over 15,000 baked goods per hour in its 32,000-square-foot Alameda facility.

"The cookie represents what is at the heart of Donsuemor's heritage," Chatard adds. 

"We have had an amazing forty years, and the excitement that we hold as the company moves forward into the next forty is unlike anything I've experienced. Most importantly, the Sablé represents our core values and shows that we have not wavered in our commitment to crafting a wholesome product from superior ingredients in the classic art of baking."

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