Annie's ex-CEO Plans New Berkeley Organic-Food Startup

TechCrunch calls it a "stealth" organic-food startup.


Anneli Star Josselin Rufus

UC Berkeley business-school alum and angel investor John Foraker, the longtime CEO of Berkeley-based organic foods company Annie's Kitchen, is now assembling a "stealth" organic-food startup in Berkeley, with details to be revealed any day now, according to TechCrunch.

Annie's was founded in 1989 by Annie Withey, who wanted to blend business with social consciousness, then found immense success with her boxed mac-and-cheese, bunny-shaped crackers, and other products. 

While Foraker was still CEO, Annie's was purchased by General Mills for $820 million in 2014, according to Forbes

As an angel investor, Foraker has also been involved with iced-tea company Bhakti Chai, pretzel company Quinn, and crowdfunding platform CircleUp. 

Further information on this planned Berkeley company -- reported in several food-industry journals -- remains to be seen. Meanwhile, announced just yesterday is the news that Foraker and actress Jennifer Garner have both just joined the San Diego-based baby-food startup Once Upon a Farm. Foraker is now Once Upon a Farm's CEO, according to Whole Foods Magazine. Could he be doing this and launching a new Berkeley startup? If so, he'll be busy.

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