Clif Bar Leads the Energy-Bar Industry
The Emeryville-based company is the nation's most successful, according to recent research.
Image courtesy of Clif Bar
Emeryville-based Clif Bar & Co. is the nation's most successful snack/energy/nutritional/granola bar manufacturer, according to FoodBusinessNews and the market-research firm information Resources, Inc.
Overall, that category comprises a $6 billion industry.
Surpassing all competing brands within the category, Clif Bar earned $843,552,152 between October 2018 and October 2019— a nearly 5 percent inrease over the previous twelve-month period.
“We had committed to 80 percent organic by 2020, and I’m proud to announce we’ve hit that goal in 2019,” said Tom Chapman, Clif Bar's director of ingredient sourcing, in a press release.
Organic figs and organic oats are among the organic products the company now uses in its products, according to FoodBusinessNews.