Emeryville's REBBL Wins a Taste Award

The plant-based drinks company won praise for its anti-human-trafficking film.


Image courtesy of TasteTV

A film produced by (and about) Emeryville-based wellness-drinks company REBBL has just won a Taste Award.

Narrated by Australian actor and activist Ruby Rose — seen in Batwoman and Orange Is the New BlackREBBL With a Cause explores sustainable food-supply chain sourcing in the context of reducing the causes of human trafficking.

Featuring music by Michael Franti & Spearhead and presented as "the REBBL origin story," the thirty-minute film includes spectacular Peruvian Amazon footage as well as incisive interviews with experts, locals, and members of the REBBL team.

REBBL was founded in 2012, after Dave Batstone of the anti-trafficking group Not For Sale brought together fellow thought leaders to devise potential solutions to the troubling issue of human trafficking — which, as revealed in the film, is a $150 billion-per-year industry, 80 percent of whose victims are women and children. 

The result was a line of organic plant-based beverages — such as Reishi Chocolate Super Herb Elixir, Schizandra Berry Creme Super Herb Elixir, and Yerba Mate Mint Latte Super Herb Elixir — whose production entails close partnerships with local communities and growers. A percentage of REBBL's net profits supports Not For Sale. 

Now in its eleventh year, the Taste Awards are an annual project of San Francisco's TasteTV aimed at honoring the best, most creative, and most influential food, fashion, health, travel, and lifestyle progams in various media — from podcasts to streaming and beyond.

The full list of winners will be announced next month, and awards will be given at a star-studded March 9 ceremony in Beverly Hills. 

As revealed last week, REBBL With a Cause has won a Special Achievement Award in the "Outstanding Inspiration" category. 

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