Gold Shoelaces Fight Cancer

Bay Area youth athletes are adding gold shoelaces to their athletic shoes to help raise awareness and funds to fight cancer.


Student athletes, including these members of East Bay United’s Sliver Bombers, are lacing up to show their support for the fight against pediatric cancer.

Photo by Leah Hagar

If you spot young soccer players suited up in gold shoelaces around the East Bay this fall, it’s a good bet that they’re helping to raise money and awareness for pediatric cancer research at UCSF Benioff Children’s Hospital Oakland.

So far the Albany-Berkeley Soccer Club and the East Bay United Soccer Club have officially partnered with the Go4theGoal Foundation. That means the clubs have bought their athletes the $5 laces, and the movement has been slowly catching on with other sports teams, including basketball, too. Sports teams in Oregon, New Jersey, and Ohio have formed similar partnerships.

A large part of the mission, said Caroline Hastings, M.D., the pediatric oncologist who spearheaded this effort, is to make young people recognize that people who have had cancer might just be someone on their soccer team—that having cancer doesn’t always mean you’re sick and bald and confined to a wheelchair.

Proceeds from the sale of the laces and 100 percent of any donations will go toward funding psychological intervention at UCSF Benioff Children’s Hospital Oakland for patients and families going through the cancer process. If the partnership exceeds the goal of $50,000, any extra money will go to support the Survivorship Program to assist in providing long term care for survivors.

To donate to the cause, or to start your own fundraising page, go to Or, contact for more information.

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