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 July-August 2010

July-August 2010

 

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Cultural Crossroads

     Is hyper-local reporting, where journalists cover a small geographic region, being replaced with micro-local reporting? This past summer four journalists (including this one) took a theoretical microscope to the intersection of 51st Street and Telegraph Avenue. “One tiny spot. Lots of big stories” is the project’s tagline, and the result of the experiment lives online (http://berkeley.news21.com/51) as multimedia reports on topics like immigration, history and business.
     Website visitors navigate through a 360-degree panoramic photo to find, for example, audio slideshows about the Eritrean community. Thanks to Oakland arborist Martin Arnest, viewers can learn the history of a single tree at the intersection, which surprisingly reveals more about the area’s human inhabitants than its flora. Profiles of can collector Terry Burrell and greeting card artist Lauren Wilson illustrate the intersection’s informal economy, and info-laced photo essays give a peek behind the counter of three traditional businesses, including Bakesale Betty.
     As part of the project, the reporters handed out flyers asking passersby to text their reasons for being at the intersection. The messages, such as, “returning a tool to the tool library,” sketch a collective impression of the street corners.
     The reporters hope others will replicate the project at more Oakland intersections. “We figured the aggregate of these intersections and their stories could illuminate a detailed, if quirky, picture of Oakland,” says the group.

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