Peet's Provides Revive Kombucha with $7.5 Million in Funding

The fizzy probiotic drinks will soon be sold in Peet's coffee-bars.


Image courtesy of Revive Kombucha

Last week, Petaluma-based Revive Kombucha received $7.5 million in funding from Emeryville-based Peet's Coffee.

"We are delighted to partner with Revive Kombucha, a company that shares a similar handcrafted approach to Peet's Coffee," said Peet's boardmember Eric Lauterbach, as quoted in a press release.

"Our investment reflects our belief in the strength and promise of the Revive brand and our own mission to build an outstanding portfolio with multichannel reach. In so doing, we will enable Revive to better engage with its customers and accelerate its business," Lauterbach added.

The Series B round of financing is meant to help Revive scale its team, grow its brewery operations, and expand its national distribution. It will also further the Peet's portfolio.

Expanding its reach to over 1,600 food service, grocery, and Peet's coffee-bar locations throughout California, Revive Kombucha will be delivered via Peet's own chilled direct-store-delivery network, Coldcraft -- which is the coffee industry's only company-owned chilled distribution network. 

Founded by Sean and Rebekah Lovett in 2010, Revive Kombucha is organic, non-GMO, Fair Trade-certified, ethically sourced, and raw. Its drinks are currently distributed across nearly all fifty states at retailers including Trader Joe's, Whole Foods, and Safeway.

Revive has infused its brews over the years with many tempting ingredients -- including hibiscus flowers, yerba maté, cucumber -- and coffee.

"We are proud of our ability to scale within a startup culture," said Rebekah Lovett, as quoted in the press release.

"Our focus has been on building and expanding the brewery while maintaining our in-house production, ingredient-focused approach, and ability to experiment with sustainable initiatives. We are very excited that this new partnership with Peet's Coffee will help us take this very organic operation to the next level," Lovett said.

Founded in 1966 in Berkeley by Dutch immigrant Alfred Peet, Peet's is the USA's first LEED Gold-certified roastery. 

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