Re:THINK Ice Cream Launches Two New Flavors

Manufactured in the East Bay, both flavors celebrate the golden days of late summer.


Top image by Kristan Lawson; others courtesy of Re:THINK

Re:THINK Ice Cream — the agave-sweetened, superfood-packed treat made in Pittsburg and launched last year by a Northern Californian whose personal history of trauma, rehab, and recovery sparked his search for healthier sweet treats — late last week released two new end-of-summer flavors: Strawberry Chia Seed and Black Cherry Vanilla.

“It’s very challenging to create low-sugar, low-carb, fruit-flavored ice cream using only a natural sweetener, and without sugar alcohols or artificial sweeteners," said Re:THINK's founder, George Haymaker — depicted above, serving attendees at last month's Eat Drink SF.

As reported recently by the North Bay Business Journal, Haymaker craved sugar after quitting alcohol. Seeing how eating sugary treats was negatively impacting his body and sense of well-being, the experienced food-industry entrepreneur aimed to produce a "sustainable" alternative.

Working with a food scientist and other specialists, he developed a line of flavors boasting about half the calories and fat content of standard ice creams. Ranging from Coconut Matcha to Cardamom Pistachio to Turmeric Ginger and beyond — and now including the two new seasonal flavors — they are manufactured by Pittsburg-based Ramar Foods International and stored at San Leandro's Preferred Freezer while awaiting delivery to retailers and online customers. 

Re:THINK ice creams also contain thirty grams of protein per pint, and incorporate anti-inflammatories through the presence of non-caffeinated green-tea extract. 

"We’re very proud to be releasing not one, but two, fruit-based ice creams that are low in sugar, low-carb, low-glycemic, keto-friendly, and high in protein, while remaining all-natural," Haymaker said.

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