The Face of Blowouts and Hair Care
BIBO owners Susie Geda and Kech Carera opened their Uptown Oakland salon last July with a few key principles in mind. They wanted to offer clients cutting edge hair services, blow-outs, skin and makeup services in one place. They wanted to allow employees—of which there are now nine, all women—to build careers as beauty professionals, not just jobs. And they wanted to play a part in the revitalization of Uptown. Geda, an Ethopian native who trained in London’s multicultural fashion scene, brings 26 years of experience including 16 in Rockridge. “We’re very focused on Oakland: the arts, the creativity, the progression that it’s making, and we want to be a part of it,” Geda says.
2509 Broadway, Oakland, 510-838-2426, BIBOSalon.com